Accelerating Growth

Giving you a deeper knowledge of strategy to defend and grow market share

About this programme 

As you know, this is a challenging time and the market place is continuously changing. Businesses need a robust knowledge of strategy and market planning to gain and maintain a competitive edge.  

That’s where Accelerating Growth comes in. It will enable small and medium-sized enterprises to identify and unlock opportunities to increase their penetration and sales in UK markets. 

Please note -  applications for upcoming programmes with The Academy are currently closed. If you have any questions, please contact the-academy@foodanddrink.scot  

Programme overview

The programme presents an invaluable opportunity to take a deep dive into your current business activities and understand what next steps you need to take to facilitate growth. It will arm you with the tools and knowledge you need to be a strategic market player, no matter what surprises are thrown your way. Looking for a more detailed programme overview? Email us to find out more.

Module 1: Planning and Marketing

2 half-day workshops covering:

  • The importance of having a plan and prioritising
  • The need to focus on the needs of the market
  • The importance of keeping plans consistent with objectives
  • The importance of co-ordinating plans across functions
  • Brand and marketing plans
  • The marketing mix
  • Branding & brand identity

Module 2: Market and Channel Intelligence

2 half-day workshops covering:

  • The Consumer – total market lifestyle changes, covid impact & trends
  • The Foodservice market & supplying at a national Level
  • UK retail market dynamics
  • Scottishness outside Scotland
  • Sustainability in retail & foodservice

Module 3: Research, Product and Innovation

2 half-day workshops covering:

  • Planning for growth
  • Why research? - qual & quant and briefing research
  • Auditing new markets & benchmarking
  • Mapping markets & identifying gaps
  • Working with SF&D Insights support
  • The innovation process
  • Developing own label product

Module 4: Commercial Sales and Marketing

2 half-day workshops covering:

  • Understanding the commercial role
  • Business strategy
  • Commercial & operations strategy
  • Sales planning
  • Understanding and talking to buyers

Costs

Turnover Member fee Partnership membership fee* Standard fee
Small (turnover < £1m) £350 £1,125 £1,500
Medium (turnover £1m - £5m)

£500

£1,125 £1,500
Large (turnover > £5m) £650 £1,125 £1,500

Cost is for one delegate. Excludes VAT.

*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee

Our programmes

Don't think Accelerating Growth is for you? Take a look at our other programmes.

Seeding Growth
Seeding Growth

Seeding Growth is geared towards early-stage businesses or those nearer the start of their growth journey to help build the essential commercial skills for success.

Seeding Growth
Accelerating Growth
Accelerating Growth

Accelerating Growth will take your understanding of the wider market to the next level.

Accelerating Growth
Commercial Excellence
Commercial Excellence

For well established, highly ambitious producers looking for significant growth in UK markets. 

Commercial Excellence

Seeding Growth is geared towards early-stage businesses or those nearer the start of their growth journey to help build the essential commercial skills for success.

Seeding Growth

Accelerating Growth will take your understanding of the wider market to the next level.

Accelerating Growth

For well established, highly ambitious producers looking for significant growth in UK markets. 

Commercial Excellence

Get in touch

Looking for more information on The Academy? Please email us.

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