Commercial Excellence
Helping you drive significant growth in new UK markets
About this programme
Encouraging confident leadership to unlock business potential. That’s what the Commercial Excellence programme is all about. It’s specifically designed for well-established strategic operators with clear ambitions and plans to move into new markets.
Working one-to-one with an experienced executive coach, you’ll deliver a bespoke commercial project to gain competitive advantage and realise true business growth.
Please note - applications for upcoming programmes with The Academy are currently closed. If you have any questions, please contact the-academy@foodanddrink.scot
Programme Benefits
Commercial Excellence will help you
This programme spans 12 months, delivered through 3 modules via in person, collaborative full day workshops and one-to-one mentoring over the year.
Develop a sound commercial plan that will future-proof your business
Save you money and generate new income streams through improved negotiation skills
Put you in a stronger position to secure financial backing to improve brand value
Gain increased market analysis and category management skills
Fine tune your leadership skills so your business is operating effectively
Develop the right language to strengthen your communications and influence with senior stakeholders
Deliver a defined commercial project of strategic importance that will have a positive impact on your business
Programme Overview
First, you’ll be given a next-level understanding of influencing using the category management process. Secondly, you’ll understand the role of market intelligence as the foundation for successful innovation. Then, you will access world-class negotiation training to bolster your confidence while gaining an in-depth appreciation of the needs of your business audience.
Finally, guided by your executive coach, you will work on a defined project of strategic commercial importance to your business throughout the course, arming you with the skills needed to take the necessary steps to achieve your business goals. (breakdown of modules as seen in gather content)
Looking for a more detailed programme overview? Email us to find out more.
Modules
The culmination of this was the decision to not pursue a national retail opportunity at this time. The opportunity to make this decision without the usual pressure from the board, coupled with the practice afforded to me at the course sessions, enabled me to make the right decision, and importantly allowed the business to focus on other opportunities that were a better fit for our capabilities and competencies.
Commercial Excellence has provided me with a new set of skills, demystified many elements of working and trading with large organisations and given me far greater confidence, especially with regard to negotiations. All the disciplines we covered over the course have been really beneficial.
Costs
| Turnover | Member fee | Partnership membership fee* | Standard fee |
| Small (turnover < £1m) | £850 | £2,250 | £3,000 |
| Medium (turnover £1m - £5m) |
£1,000 |
£2,250 | £3,000 |
| Large (turnover > £5m) | £1,400 | £2,250 | £3,000 |
Cost is for one delegate. Excludes VAT.
*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee
Our programmes
Don't think Commercial Excellence is for you? Take a look at our other programmes.
Seeding Growth
Aimed at newly established businesses, those at the start of their growth journey, or individuals starting out in the food and drink industry.
Accelerating Growth
For producers who are already trading with a multiple account and seeking to take their business to the next level.
Commercial Excellence
For well established, highly ambitious producers looking for significant growth in UK markets.
Aimed at newly established businesses, those at the start of their growth journey, or individuals starting out in the food and drink industry.
For producers who are already trading with a multiple account and seeking to take their business to the next level.
For well established, highly ambitious producers looking for significant growth in UK markets.