Case Study: The Kindness Bakery

Can you tell us a bit about your business?

Since 1947, we’ve been making the tastiest products from our traditional craft bakery in the heart of the Scottish countryside. Traditional recipes handed down from generation to generation, baked with pride using the very best in local ingredients.

What has been the biggest lesson you have learned over the last few years?

The biggest lesson we have learned is to have a diverse range of customers. You shouldn’t be relying on only one sales channel.

And what opportunities are you looking forward to grasping in the coming years?

One main opportunity for The Kindness Bakery is to increase the customer base yet further in all sales channels.

What is your favourite thing about Scotland’s food and drink industry?

It’s easy to be Scottish. We have a great door to quality, diversity of ingredients and ideas and we are loved all around the world.

Why is it important for consumers to support Scottish producers?

Many Scottish food and drink companies are SMEs who rely on Scotland for most of their sales and the loyalty of Scottish consumers. In return we continue to innovate and offer value for consumers to remain loyal. Buying Scottish allows producers to increase their local workforce which benefits the local economy. We also tend to buy locally again supporting the local economy which benefits us all.

Finally, how are you celebrating this Scottish Food & Drink Fortnight?

This year, we will be celebrating with local beers and whisky and maybe a wee bit of shortbread!