Edinburgh's Mimi's Bakehouse celebrates partnership with Margiotta Food & Wine
Edinburgh company, Mimi’s Bakehouse, which is known for its award-winning cakes and multiple cafes across the city, celebrates the launch of a new partnership with Margiotta Food and Wine, Edinburgh’s largest family-run convenience store operation.
Edinburgh company, Mimi’s Bakehouse, which is known for its award-winning cakes and multiple cafes across the city, celebrates the launch of a new partnership with Margiotta Food and Wine, Edinburgh’s largest family-run convenience store operation.
The second-generation family business, which is based in Edinburgh was founded by Michelle Philips, who sold her family home to launch her dream bakery in 2010 and now has over 120 employees.
Over the years, Mimi’s Bakehouse has built a local success story brand that aims to “give people a hug when they walk through the door”.
The original café in Leith has since doubled in size and the business has added five locations to its portfolio including, Royal Mile, Corstorphine, City Art Centre, Comely Bank and Lauriston Castle, and also an industrial bakery unit, a successful website selling cakes and a concession at Archerfield Walled Garden in East Lothian.
Mimi’s Bakehouse, which is committed to supporting local businesses in the city, has partnered with various companies Eteaket, Machina Coffee and Edinburgh Gin and is celebrating its latest partnership with another Edinburgh heritage brand, Margiotta Food and Wine.
Their award-winning cakes will be available to buy at their newly refurbished Forrest Road location from Tuesday 28th February, and also brownies, traybakes and biscuits. New baked products to mark the partnership include a limited edition Birthday Cake Loaf, exclusive to Margiotta Food & Wine.
Margiotta Food & Wine which celebrates its 60th anniversary this year, was established shortly after the Margiotta family moved to Edinburgh from Lazio, Italy in 1957. Like Mimi’s Bakehouse, Margiotta Food & Wine is a family business at heart with a growing portfolio of locations, which include Comiston Road, Dundas Street and the newly refurbished Forrest Road. Over the years, the company has supported many local Edinburgh businesses including their latest partnership with Mimi’s Bakehouse.
Franco Margiotta, founder of Margiotta Food and Wine, said:
“Margiotta are delighted to partner with Mimi’s Bakehouse to bring their famous cakes, brownies, traybakes and biscuits into store. Mimi’s Bakehouse is one of Edinburgh’s most beloved bakeries and we are proud to offer their products to our customers.
“It has been great to celebrate the start of this very special relationship between two Edinburgh family businesses.”
Michelle Philips, owner and founder of Mimi’s Bakehouse, said:
“Mimi’s Bakehouse is excited to launch this partnership with another Edinburgh heritage brand with a family business history and supporting the local community at its core. By embracing new opportunities like these, we hope to make our family business an institution for generations to come like Margiotta.”
For media enquiries / more information and interviews, please contact:
Rebecca Brown, Brand Manager, Mimi’s Bakehouse – rebeccabrown@mimisbakehouse.com – 0131 555 5908
